Shepherd Rocket Mortgage drops Bryson DeChambeau

Joining LIV Golf has been a huge financial blessing (and a moral predicament) for a number of golfers, but making the big leap has had some costs as well.

Bryson DeChambeau, who joined LIV Golf earlier this week for (a) You mentioned $100 million, was announced publicly by sponsor Rocket Mortgage on Friday, according to the Detroit News. The company cited its relationship with the PGA Tour, which holds the annual Rocket Mortgage Classic in Detroit, as severing ties with DeChambeau.

The statement, via the Detroit News:

“Rocket Mortgage has been a longtime supporter of the PGA Tour, both through our role as official partner and as tournament host. The Rocket Mortgage Classic has quickly become a staple of the Tour, as players come to Detroit to compete, while also raising significant funds to help bridge the gap. Our partnership with the PGA Tour extends to many high-profile golfers, including Bryson DeChambeau, as brand ambassadors for the Rocket Mortgage brand. As has been widely reported, Bryson has chosen to join the Leaf Golf Series.”

This isn’t the first time a sponsor has dropped golfers almost immediately after they joined a Saudi Arabia-backed tour.

Dustin Johnson, LIV Golf’s biggest deal, and Graeme McDowell were both dropped by the Royal Bank of Canada after joining LIV Golf. Like Rocket Mortgage, RBC sponsors the RBC Canadian Open on the PGA Tour, which is contested this weekend from the opening ceremony of LIV Golf in London.

Lee Westwood lost his sponsorship 14 years ago when UPS fired him, and of course the sponsor almost ran away on sight from Phil Mickelson when he controversially told the truth about how much he was willing to turn a blind eye to human rights abuses in Saudi Arabia to cash in more money from the PGA Tour.

This was all somewhat expected, as the companies were naturally going along with the round of golf they were actively doing. It’s just another cost of doing business for players who still receive far more money than they lose out of sponsorship.

Bryson DeChambeau is said to receive more than $100 million to jump into LIV Golf. (AP Photo/Eric Gay)

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