Apple has signed a deal with Major League Soccer (MLS) that will see the company broadcast every MLS match for 10 years starting in 2023. The partnership will allow fans to watch all MLS and Leagues Cup matches and select MLS NEXT Pro and MLS NEXT matches in the Apple TV app.
From early 2023 until 2032, fans can watch every match live from MLS by subscribing to a new MLS streaming service that will be available exclusively through the Apple TV app. The service will include game replays, highlighting, analysis, and other original software. Apple says select MLS and Leagues Cup matches will be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free. Access to the new MLS streaming service will be included as part of MLS ticket packages for the full season. Unlike many other sports broadcasting deals, there will be no regional power outages.
Apple has not revealed the cost of the service or when users can sign up for it, but it does indicate that it will share additional information in the coming months.
MLS content on the Apple TV app will be available on all devices where the app can be accessed, including iPhone, iPad, Mac, Apple TV 4K and Apple TV HD; Samsung, LG, Panasonic, Sony, TCL, Vizio and other smart TVs; Amazon Fire TV and Roku devices; PlayStation and Xbox game consoles; Chromecast with Google TV; and Comcast Xfinity.
“For the first time in sports history, fans will be able to access everything from a major professional sports league in one place,” Eddie Keogh, Apple’s senior vice president of services, said in a statement. “It’s a dream come true for MLS fans, football fans, and anyone who loves the sport. No hassle, no frustration – just the flexibility to subscribe to one convenient service that gives you everything in MLS, anywhere and anytime you want to watch it.”
At launch, all MLS and Leagues Cup matches will have broadcasters in English and Spanish, and all matches involving Canadian teams will be available in French. Apple and MLS will also provide coverage via Apple News, where users will be able to view highlights in the News app.
Apple’s partnership with MLS represents a major step forward from its Friday limited baseball deal with MLB. The company’s deal with MLS indicates that Apple is looking to prioritize live sports. Apple is also rumored to be among the companies looking to acquire the rights to the NFL Sunday Ticket.