Tennis player Naomi Osaka has launched a media production company in partnership with The SpringHill Company and NBA star LeBron James.
Osaka’s move and its agent and business partner Stuart Duguid to collaborate with SpringHill is the tennis star’s latest commercial launch.
SpringHill is an entertainment production conglomerate co-founded by James and businessman Maverick Carter.
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News of the launch comes after Osaka and Dugied co-founded EVOLVE athlete representation agency last month.
The new production company, Hana Kuma, will produce both written and non-fiction content, starting with a New York Times documentary about the first woman of color elected to Congress, Patsy Mink. The company will highlight “empowering” and “culturally specific” stories, according to a press release.
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“There has been an explosion in the number of creatives of color who are finally equipped with the resources and a massive platform,” Osaka said in the statement. “In the age of broadcasting, content has a more global perspective. You can see this in the popularity of TV from Asia, Europe and Latin America that the unique can also be global. My story is a testament to that too.”
According to the statement, Hana Koma will receive production and strategic resources from SpringHill. Hana Kuma also has partnerships with crypto exchange FTX and health platform Modern Health.
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Osaka is a four-time Grand Slam champion. She recently said that she will miss Wimbledon for the second year in a row. The tennis star has not taken part in a tour since losing the first round last month at the French Open.