Tyga Thinks Latinos Are Just ‘Prickly’ Gordos Driving Lowrider
Ever since YG’s “Go Loko” went viral in 2019, Tyga has tried to recreate that little crossover moment over and over and over again with Latin-inspired songs like “Ayy Macarena” and “Mamacita.” And his latest effort, “Ay Caramba,” failed (once again), drawing criticism from Latino creators over the song’s accompanying music video, which is filled with the reductive stereotypes and racist tropes mainstream audiences have abandoned years ago. In pocas palabras: What is Tyga thinking?
The video begins with the rapper – in a fat suit, naming himself “Gordo” or “grass” – eating a bag of tortilla chips and guacamole while watching a Mira Quien Baila-dance competition show hosted by the rapper wearing a cartoonish mustache. (He goes for “Telemundo’s Mexican host,” we’re guessing.) He then plays a dancer named Spicy Rico as he tries a Chicano accent, saying, “Oye, yeah you. All I wanted, c was dancing.
The fat suit character then cruises around in a blue lowrider before calling Latinas and dancing in front of his car as tortilla chips fly. (“It’s disgusting.” said TikToker Gordita Corajuda in a video.)
“Man, these guys fucked me up,” Tyga says in the video, bringing the fake accent back. He also confuses Latinos with their colonizers as he poses in front of a mariachi band while wearing a matador outfit and raps, “No way, José, OK/My bae lookin’ like Rosalía.” (She’s literally European, but go ahead.)
The Latino creators of the Brown Bag Podcast called out the rapper in a recent video, with one of the hosts, Letty Peniche, saying, “If you’re going to be Mexican, ask a Mexican homie to tell you it’s Mexican, it’s not Mexican, you’re mixing it all up… Is he doing it because he thinks we like it?
Sorry to break it to you, Tyga, but we don’t like it. And the lyrics are pretty trashy too. Besides comparing Latinas to Tabasco hot sauce — the brand founded in Louisiana by a white man — Latinos don’t even use the phrase “Ay caramba.” Next time Tyga should try “ay cabrón”, “chingada madre” or maybe “para de usar nuestra cultura en tus pinches videos”.
Take it from an OG: YouTuber American Cholo has called out Tyga for reducing Mexicans to being “big and fat.”
“Imagine for a second, a white man doing this to an African American, or doing this song,” he said in a video. “They would be in the streets screaming. Fuck that, fuck Tyga.
Tyga is no stranger to featuring Latin-inspired sounds in his tracks. He’s done that in the past with “Ayy Macarena,” which sampled the iconic ’90s song and featured a verse from Ozuna. He also got Santana to jump on “Mamacita” alongside YG – all after the success of “Go Loko”. He is also featured on tracks by Latin artists like J Balvin’s “Loco Contigo” and Reykon’s “Latina” featuring Maluma and Becky G.
But the difference this time is that when YG released “Go Loko” featuring Jon Z, the video didn’t poke fun at Latinos. Instead, the visual paid homage to Los Angeles’ Mexican and cholo culture, highlighting kickbacks, lowriders, piñatas, and urban Chicano styling. YG even donned a red mariachi costume in a way that was tasteful.
Tyga is just another example of a creative willing to bite into a different culture when it feels profitable. It’s not even “cultural appropriation” at this point. What it does is reduce Latinos to stereotypes that the general public stopped agreeing with years ago. As rapper CNG said, “You want to fuck with our culture, don’t you? Well, where is the love.
It’s time for Tyga to try something new with his music. The Mariachi Moment May Have Worked With “Go Loko,” But It Seems It is the only madman trying to make this viral moment happen again. It just doesn’t work. Buscale por otro ladoTyga.