Sesame Place apologizes after character appears to ignore black girls in viral video
“And please feel free to repost this. In fact, give me my money back.”
“Our brand, our park and our employees stand for inclusivity and equality in all forms. That is what Sesame Place is and we do not tolerate any behavior in our parks that violates this commitment. We are also, and have always been, committed to ensuring that every family and every child has the best possible experience at our parks and we are extremely disappointed when that doesn’t happen.”
After the video started gaining traction on social media, the theme park released a follow-up statement Monday night saying:
“We sincerely apologize to the family for their experience at our park on Saturday; we know that’s not right. We are taking steps to do better. , recognize and provide an inclusive, fair and entertaining experience for our customers.”
“For more than 40 years, Sesame Place has strived to uphold the values of respect, inclusion and belonging. We are committed to doing a better job of making children and families feel special, seen and included when ‘they come to our parks.’
CNN has reached out to the girls’ mother for comment.
Rowland shared the video posted by the mother to her Instagram Story, writing that the incident drove her crazy.
“So if it had been me, this whole parade would have gone up in flames,” Rowland said in her Instagram story video. “Are you serious? You’re not going to talk to my child? And you saw that baby’s face at the end? The little one with the pink one? She deserves an explanation!”
Online, other artists, activists and social media users expressed their anger over the incident at the theme park.
Raymond Santana, activist and one of five members of the Exonerated Five, reposted a video of the incident to his Instagram alongside Rowland’s comment, writing, “I’m sorry but this park will never get my money… being a #girldad. I definitely took it personal.”