‘No’ hopes to be Jordan Peele’s final hit
This would give the film the No. 1 spot at the box office and nearly recoup its $68 million budget. Plus, it would give Peele his third hit.
The film made $6.4 million in previews on Thursday.
The film, which also starred Kaluuya as he struggles against white commuters taking over black bodies, was a huge surprise for him, earning $255 million worldwide, roughly 56 times its production budget. . The film landed four Oscar nominations, including Best Picture, with Peele winning Best Original Screenplay.
Following that would be difficult for any beginning director, but Peele was up for the challenge.
Now Peele is back to see if he can do it again.
After directing two blockbuster movies, Peele is something of a franchise on his own, and his name on the poster might be enough to confuse audiences on its own.
If it opens well and gets strong word of mouth, the next few weeks of the summer box office could remain steady, buoyed by new audiences seeing “No” and old audiences returning to see it again.
Otherwise, “No” will not only be the title of the film, but could also be the answer to “Hey, is there something good to play in the cinema?” in the fall.