Hailey Bieber wins battle to call out Rhode skincare line after clothing company seeks to block its use
Hailey Bieber wins the right to call her skincare business Rhode after a clothing company seeks to keep the name to itself
Hailey Bieber has legally won the right to name her skincare company Rhode.
TMZ reported that the 25-year-old model and influencer was victorious after being sued for trademark infringement by a clothing company also called Rhode.
The founders of the eight-year-old company, which was started in New York but is based in Los Angeles, argued that having two companies with the same name would be confusing to the public.
Legal victory: Hailey Bieber, 25, has won a legal battle to name her skincare company Rhode after a clothing company with the same name sued her to stop her using the name, according to TMZ
Celebrities such as Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Busy Philipps, Jamie Chung, Whitney Port, Zoey Deutch and many more have worn their designs. The company recently launched a homeware collection on its site, shoprhode.com.
The biggest concern seemed to be that while Hailey was currently focusing on skincare, she had also requested a Rhode brand for clothing.
Hailey and her team argued in court that they only focused on skincare, not clothes, eliminating the confusion.
Confusion: The founders of the Rhode clothing line were concerned about market confusion, especially after Hailey filed a trademark for her skincare and for a clothing line as well
A federal judge agreed and denied the clothing company’s request for a preliminary injunction to stop the cover model from using the name.
Rhode Skin launched on June 15, which was touted as affordable and cruelty-free.
On Friday, the entrepreneur posted a documentary about the founding of the business on YouTube.
Making of: In a Making of video on Rhode, the model explained that she chose to name her business after her middle name. Rhode is also his mother’s middle name.
The film had been used as evidence in the case after clothing designers wanted it kept on a shelf.
In the behind-the-scenes footage, the influencer explained, “I always knew I wanted to build a brand around the Rhode name and create this world of Rhode.”
“Rhode is my middle name, it’s my mother’s middle name. To me, it always sounded like it flowed so well.