Instagram’s Adam Mosseri responds to Kardashian backlash – The Hollywood Reporter
Instagram boss Adam Mosseri took the unusual step of directly responding to the growing discontent of famous users such as Kylie Jenner and Kim Kardashian, who complained about the new video-first features and started campaigning for the social media platform “stop trying to be TIC Tac.”
Earlier this week, influencer and photographer Tati Bruening, who uses the Illumitati handle, posted the message “Make Instagram Instagram again”, along with the words “Stop trying to be TikTok. I just want to see pretty pictures The post had nearly 2 million likes on Tuesday night and, more importantly, was reposted by Jenner and Kardashian, among the most followed users on the app, with 360 million and 326 million followers respectively.
An accompanying petition set up by Bruening has already reached 180,000 signatures.
Tuesday, Mosseri posted a video on Twitter to address concerns and criticism leveled at Instagram’s shifting strategy. “We will continue to support the photos. It’s part of our heritage,” Mosseri said, referring directly to concerns that the social media platform is drifting away from its roots. “Having said that, I have to be honest – I believe more and more of Instagram is going to go video over time. We see it even if we don’t change anything.
“We are also going to have to evolve because the world is changing rapidly and we are going to have to change with it,” added Mosseri.
In follow-up tweets, Mosseri responded to criticism that Instagram was no longer prioritizing “content from friends” in users’ personal feeds. “One thing I hear a lot is people asking to see more content from friends in Feed. I wish there was more content from friends in Feed, but all the growth of photos and videos of friends has been in stories and in DMs.
He continued: “We will continue to show photos and videos of friends to the top of Feed whenever we can, but the best way to follow friends seems to be with other parts of Instagram.”
Mosseri’s quick move to allay the concerns of users like Jenner and Kardashian comes as the executive seeks to avoid the fate that befell Snap Inc. in 2018 when Jenner tweeted that she had stopped using Snapchat. Snap Inc shares fell 6.1% after Jenner’s tweet, wiping out a market value of $1.3 billion in one day.