Tony Hawk and Hot Wheels team up to take on Tech Deck
If you’re considering getting into a toy line with an established brand that’s been around for almost 25 years, you need to bring something new into the playroom. For Hot Wheels, hoping to take on Tech Deck’s miniature skateboards, that means teaming up with Tony Hawk and introducing tiny finger-worn skate shoes. Sorry what?
Believe it or not, small skateboards can actually trace their heritage back to the late 60s, with tiny skateboard keychains being sold to dedicated cube shiners in skate shops, while the mid-80s popularized the sport of touches (it’s a real thing!) and brought tiny bridges specially designed and built for the competition. One of the most popular lines to date, and one of the first to license art and graphics from real skateboard brands, was Tech Deck, which is still making keycaps almost 25 years after its launch (bbut it’s is now owned by Spin Master of Canada). Tech Deck is definitely the first thing that comes to mind when someone mentions fingerboarding, but Mattel and Hot Wheels want to change that.
Although Tony Hawk and his company Birdhouse have partnered with Tech Deck in the past to create themed finger decks and playsets, the iconic skateboarding legend is now working with Mattel to promote his new Hot Wheels Skate line, which more or less resemble the products of Tech Deck, with working trucks and wheels joining custom artwork on the underside and duct tape on top. Also, ddo not forget this Hot Wheels logo.
What sets Tech Deck’s Hot Wheels Skate line apart is the inclusion of tiny fingertip skate shoes that physically clip onto the tiny decks. Learning fingerboard tricks isn’t as difficult as learning to do real skateboard tricks, but it’s also not easy, and the tiny shoes hanging from the tiny decks are supposed to make learning easier and easier. the success of tricks for novices.
The base Hot Wheels Skate assortment that includes a single deck and a pair of finger shoes will sell for $3 each, while the more expensive $6 Hot Wheels Skate Collector Series packs add an exclusive Hot Wheels vehicle to match. A $12 Hot Wheels Skate Multi-Pack will also be available and includes four fully assembled fingerboards (Tech Deck offerings often require assembly) more two pairs of Skate shoes.
For those who are completely sold on the idea of tiny skate shoes making fingerboarding more accessible and inviting, Mattel is also launching companion sets. These include a collectible $15 piece Hot Wheels Skate Drop-in Skate Sets that can be collected and combined to create bigger skateparks, more a set of $30 Hot Wheels Skate amusement park skates with a half pipe that includes buttons to trigger “rad music and sounds” (fingers crossed that include Motörhead’s Ace of Spades) and other obstacles such as rails, ramps and grinding surfaces.