Zuckerberg says Instagram feed is about to get worse
Earlier this week, Instagram manager Adam Mosseri shared a video on Twitter (yes, the irony) to tell people that Instagram will “continue to support photos” as several users complained about how the platform pushes random videos into their feeds. However, Meta CEO Mark Zuckerberg has basically confirmed that Instagram’s feed is about to get worse.
Instagram feed is getting worse
For many Instagram users, the experience of using the social network which was mainly focused on photos of friends and family has worsened considerably in recent months. That’s because Instagram now uses algorithms to show content from accounts that you don’t follow, but which it thinks might be of interest to you.
And, if you think Instagram might be rethinking its strategy for the better after these complaints, you’re probably wrong. In a conference call with investors on Wednesday, zuckerberg said that the company plans to “more than double” the amount of AI-recommended Instagram feed content. In other words, you’ll end up seeing even more posts from people and accounts you don’t know.
According to the CEO of Meta, approximately 15% of the content presented to an Instagram user on their feed consists of recommendations. By the end of next year, that number is expected to rise to over 30%. Of course, this goes against what Instagram users have asked for, but the company doesn’t seem to care.
Instagram should stop trying to be TikTok
Instagram’s situation is so complicated at this point that even celebrities Kylie Jenner and Kim Kardashian have pleaded for Instagram to “stop trying to be TikTok”. Adam Mosseri then responded to the complaints with a video that essentially confirms that the company will continue to spend resources copying TikTok features.
Of course, this move comes as TikTok has grown significantly, unlike Facebook and Instagram. Meta’s results for the second quarter of fiscal 2022 were slightly below expectations with revenue of $28.82 billion instead of $28.94 billion. The company currently has 1.97 billion daily active users, which is still a lot.
During the call, Meta executives also mentioned that the company was working on new ways to serve online ads with less user data, in response to Apple’s app tracking transparency. Earlier this year, Zuckerberg previously said that Meta had rebuilt its advertising structure to target iOS users.
Meta shares have fallen more than 3% since the announcement as investors appeared disappointed with the company’s direction.
What do you think of this whole situation? Did you prefer when the Instagram feed had no suggestions? Let us know in the comments below.
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