Purina’s Fancy Feast expands to human cuisine and opens a restaurant in New York
You will be licking your lips, paws and fur after this dinner.
Fancy Feast is expanding into human cuisine, with plans to open a pop-up Italian restaurant in New York City with upscale dishes inspired by its canned fish, chicken, and beef dinners.
Cat food brand Purina’s restaurant will launch this month in midtown Manhattan, where it will serve humans feline-inspired Italian dishes that “reflect the sensory experience of cats at mealtime “, said the company in a press release.
The pop-up restaurant – branded “Gatto Bianco,” Italian for “white cat” – is set to serve dishes like Salmon con Pomodorini (salmon with cherry tomatoes), Brasato di Manzo (beef ribs in red wine) and Lemon Panna Cotta for dessert, according to a menu on Purina’s website.
“Chefs will offer guests insight into the detail and expertise needed to craft each Fancy Feast recipe through a variety of delicious dishes and culinary exercises,” according to Purina’s press release.
The menu was curated by Fancy Feast chef Amanda Hassner, along with Michelin-starred Italian chef and acclaimed New York restaurateur Cesare Casella. The pop-up will be taking dinner reservations for just two nights on August 11 and 12. Reservations open August 4 at noon via OpenTable.
“The 16 lucky cat lovers will enjoy a free tasting menu that will transport them to Italy for the evening, as Chef Casella shares his Italian heritage and passion for cooking with a menu of authentic Tuscan dishes,” according to the communicated.
Although the specific location of the trattoria has not been revealed, it will be located in a trendy, upscale block “between the Far West Village and the Meatpacking District”, according to Nestlé-owned Purina.
The idea is to promote the brand’s new range of preserves, “Fancy Feast Medleys”.
“Food has the power to connect us to others in meaningful ways and take us places we’ve never been,” Hassner said in a statement. “The same goes for our cats. Gatto Bianco’s dishes are prepared in a way that helps cat owners understand how their cats experience food – from flavor, to texture, to shape – in a way that only Fancy Feast can.
Last year, the pampered cat brand released “Fancy Feast Petites Feast Cookbook”, for humans. The cookbook also aimed to draw attention to a new line of Fancy Feast Pet Foods, Petites.