Content marketing market size to grow by USD 584.02 billion from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics

NEW YORK, Dec. 20, 2022 /PRNewswire/ — Technavio categorizes the global content marketing market as a part of the global specialized consumer services market, which covers revenue generated by consumer service providers, including residential services, home security services, legal services, personal services, renovation , and interior design services, consumer auction services, wedding services, and funeral services. The global content marketing market size is estimated to increase by USD 584.02 billion between 2022 and 2027. The market’s growth momentum will progress at a CAGR of 16.37%. Technavio has announced its latest market research report titled Global Content Marketing Market 2023-2027Discover some insights on market size before buying the full report – Request a sample report Global content marketing market – Vendor analysis Vendor offerings Adobe Inc. – The company offers content marketing services, which include creation, publishing, and channel delivery. – The company offers content marketing services such as strategy development, content creation, publishing, distribution, and promotion. – The company offers content marketing services such as expert content strategy, enterprise content marketing platform, and global talent network.Contentoo BV – The company offers content marketing services such as content localization, content creation, editing, content strategy, and design.For details on vendors and their offerings – Buy the report! Vendor landscape The global content marketing market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer contenting in the market are Adobe Inc., Brafton Inc., ClearVoice, Inc., Content Adjacent, Inc., Contently Inc., Contentoo BV, CoSchedule LLC, Eucalypt LLC, Flyp Technologies Inc., Hootsuite Inc. , HubSpot Inc., Influence and Co., Interact Media, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., SugarCRM Inc., and Upland Software Inc. and others. Story continuesThe market offers various growth opportunities owing to an increase in spending in the retail and financial service sectors. With the growing popularity of social media, enterprises are opting for content marketing, which will encourage vendors to launch new products. However, many new vendors are entering the market, which might intensify competition among vendors during the forecast period. Global content marketing market – Customer landscapeTo help companies evaluate and develop growth strategies, the report outlines – Global content marketing market – Segmentation assessmentSegment overviewTechnavio has segmented the market based on end-user (retail, automotive, financial services, telecom, and others), objective (lead generation, brand awareness, thought leadership, and others), and platform (blogging, videos, infographics, case studies, and others) The lead generation segment will contribute significantly to the market’s growth during the forecast period. Lead generation is one of the main objectives for implementing content marketing strategies. Content marketing requires market research and appropriate media to generate leads. Content marketing helps enterprises attract qualified business leads. Some of the effective content marketing strategies include offering free webinars and releasing independent research. These factors will increase the demand for content marketing solutions among enterprises during the forecast period. Geography overviewBased on geography, the global content marketing market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global content marketing market.APAC is estimated to account for 38% of the market’s growth during the forecast period. The demand for content marketing is expected to grow in the region due to the increasing demand from sectors such as automotive, financial services, consumer electronics, and health. Content marketing helps dealers and manufacturers expand their reach. In addition, the expenditure on the health sector is expected to grow due to the increase in the geriatric population in countries such as Japan and China. Social media also presents significant growth potential for content marketing, as various users access social media through mobile devices in the region. These factors will drive the market’s growth in the region during the forecast period. Download a sample reportGlobal content marketing market – Market dynamicsLeading drivers – The rise in the number of social media users is driving the content marketing market growth. The increase in the use of mobile devices and smartphones has driven the use of social media, which is encouraging enterprises to approach their target audience. Social media platforms enable individuals or organizations to advertise their websites on a large scale. Regular updates on social media enhance brand visibility, help acquire new customers, and increase familiarity among existing customers. Such factors are expected to drive the growth of the global content marketing market during the forecast period. Key trends – The use of live videos for content marketing is a key trend in the content marketing market. Live videos have become powerful tools for content marketing. Enterprises can use live videos to build relationships with customers by answering customer queries, giving product demonstrations, hosting interviews with experts, and more. They can provide customers with important information and highlight partners, fans, employees, and new technologies. For instance, Ultimate Fighting Championship uses live videos to stream press conferences and live Q&A sessions. Hence, the use of live videos for content marketing is expected to support the global content marketing market during the forecast period. Major challenges – Increased benefits of outdoor advertisement over content marketing are challenging the content marketing market growth. Outdoor advertisements have a wide reach and can effectively target potential customers cost-effectively. Marketers can easily plan campaigns and target the desired audience. Outdoor advertisements have round-the-clock exposure, which increases the chances of them being noticed. As a result, they enable a faster return on investment (ROI) than content marketing advertisements, which is increasing their adoption. Hence, the benefits of outdoor advertisements will negatively impact the demand for content marketing during the forecast period. Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report! What are the key data covered in this content marketing market report? CAGR of the market during the forecast period Detailed information on factors that will drive the growth of the content marketing market between 2023 and 2027 Precise estimation of the size of the content marketing market and its contribution to the parent marketAccurate predictions about upcoming trends and changes in consumer behaviorGrowth of the content marketing market across APAC, North America, Europe, South America, and Middle East and AfricaA thorough analysis of the market’s competitive landscape and Detailed information about vendors Comprehensive analysis of factors that will challenge the growth of content marketing market vendors Gain instant access to 17,000+ market research reports. Technavio’s SUBSCRIPTION platformRelated Reports: The visual content market size is expected to increase by USD 1.4 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.9%. This report extensively covers visual content market segmentation by product (stock images and stock video), application (editorial and commercial), model license (RF and RM), and geography (North America, Europe, APAC, Middle East and Africa, and South America).The digital content market is estimated to grow at a CAGR of 13.78% between 2022 and 2027. The size of the market is forecasted to increase by USD 694.88 billion. This report extensively covers market segmentation by application (smartphones, computers, smart TV, and others) and geography (APAC, North America, Europe, Middle East, and Africa, and South America). Content Marketing Market ScopeReport CoverageDetailsPage number203Base year2022Historic period2017-2021Forecast period2023-2027Growth momentum & CAGRAccelerate at a CAGR of 16.37%Market growth 2023-2027USD 584.02 billionMarket structureFragmentedYoY growth 2022-2023 (%)15.25Regional analysisAPAC, North America, Europe, South America, and Middle East and AfricaPerforming market contributionAPAC at 38%Key countriesUS, Canada, China, Japan, Germany, and UKCompetitive landscapeLeading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry RisksKey companies profiledAdobe Inc., Brafton Inc., ClearVoice, Inc., Content Adjacent, Inc., Contently Inc., Contentoo BV, CoSchedule LLC, Eucalypt LLC, Flyp Technologies Inc., Hootsuite Inc., HubSpot Inc., Influence and Co., Interact Media, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., SugarCRM Inc., and Upland Software Inc. Market dynamicsParent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.Customization purviewIf our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized Customization purview.If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. Browse for Technavio’s consumer discretionary market reportsTable of contents1 Executive Summary2 Market Landscape3 Market Sizing4 Historic Market Size5 Five Forces Analysis6 Market Market Segmentation by Objective7 Market Segmentation by Platform8 Market Segmentation by End-user9 Customer Landscape10 Geographic Landscape11 Dri vers, challenges, and trends12 Vendor Landscape13 Vendor Analysis14 AppendixAbout UsTechnavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.ContactTechnavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200 Email: media@technavio.com Website: www.technavio.com/Global Content Marketing Market 2023-2027 CisionView original content to download multimedia: https://www.prnewswire.com/news-releases/content-marketing-market-size -to-grow-by-usd-584-02-billion-from-2022-to-2027-a-descriptive-analysis-of-customer-landscape-vendor-assessment-and-market-dynamics—technavio-301706461 .htmlSOURCE Technavio

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